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Here's a challenge. Try and find a professional job description that does not require excellent written and verbal communication skills. After that, try and find a majority of professionals in a firm who are confident in these skills. It's going to take some time. This is more than irony. Business writing is in great demand, but is seldom taught in secondary and post-secondary institutions. The business style mirrors the essential traits of the skilled manager --a clear vision and active voice that can promote acts both upstream (to executives) and downstream (to production teams). And it's up to the business to develop this skill among the management team. Make no mistake; a business writer does not result from a few tips on grammar, format or new media. The business writer emerges when he or she understands the needs of the business reader. And what is required to satisfy those needs. It's how WireBridge trains today's business writers, and business managers. |
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Our training method emerges from a simple premise - it's never about the writing because it's always about the reading.When business writers appreciate what's expected of them from readers they become more confident, more efficient, and more persuasive when presenting their ideas. All of this comes from seeing how acquiring information has changed - and how it hasn't - because of an increased involvement with digital media. We give business and public service professionals the skills and tools they need to be effective communicators in an era of digital literacy. |
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Aristotle said that, "every story has a beginning, a middle and an end."Of course, Aristotle could never predict that we would arrive at a point when non-linear construct would be the basis for business writing. It's a time when meaning from the written text is assembled by the reader using a variety of mental processes. And a time when acquiring information is done "on the fly." So, the way we write has to change as well.
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