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Bridging the Digital Literacy Gap. |
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Electronic media has changed the way people acquire information, so doesn't it stand to reason that the way we write ought to change as well? Think about it. Not long ago the struggle was in converting printed material to the digital format. Now the tables have turned - reading from a computer screen is the dominant method. And with that, come changes in the way people handle written text. WireBridge is a training firm that bridges the gap from traditional writing methods to those required for the new era of digital literacy. It's more than learning how to write for the Web or electronic media. It's learning a new way of writing for the way we read now.
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Our training method emerges from a simple premise - it's never about the writing because it's always about the reading.When business writers appreciate what's expected of them from readers they become more confident, more efficient, and more persuasive when presenting their ideas. All of this comes from seeing how acquiring information has changed - and how it hasn't - because of an increased involvement with digital media. We give business and public service professionals the skills and tools they need to be effective communicators in an era of digital literacy. |
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Toward a New Writing Style. |
Aristotle said that, "every story has a beginning, a middle and an end."Of course, Aristotle could never predict that we would arrive at a point when non-linear construct would be the basis for business writing. It's a time when meaning from the written text is assembled by the reader using a variety of mental processes. And a time when acquiring information is done "on the fly." So, the way we write has to change as well.
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