Aristotle said that, "every story has a beginning, a middle and an end."

Of course, Aristotle could never predict that we would arrive at a point when non-linear construct would be the basis for business writing. 

It's a time when meaning from the written text is assembled by the reader using a variety of mental processes.  And a time when acquiring information is done "on the fly."   So, the way we write has to change as well.

Curiously, this change has yet to produce an approach to writing that responds to the new way people read, both on the screen and on the page.  And that has profound implications for organizations of all types.

It would be wrong to say that our entire business writing technique needs to change.  It doesn't.  In fact, many of the rules governing style and syntax in printed text are more necessary today.  But some of the "old ways" are counterproductive in this new environment; and that's where WireBridge comes in.

WireBridge trains writers within professional settings on the Propositional Style  [you can click here to log in and read our white paper on the technique].

Here's how it works.

When we are presented with ideas in a text we try to conceptualize them by creating a single unifying idea, or meaning based on the way the ideas are associated and the context in which they are presented.  We also look to see if the idea or statement represents a value of truth (i.e., can it be determined to be either true or false?). 

The science behind propositional representation shows that when people are presented a text, they “recode” the text into concepts that have meaning and then store that meaning in a different part of the brain (than they do non-propositional language). 

And if the meaning is not what was intended, too bad (so says the reader).  Putting words on the page (creating text) is the easy part of writing.  Making the reader care about your ideas (the meaning that underlies the text) is the hard part.

That is, until you see how it works.