Our training method emerges from a simple premise - it's never about the writing because it's always about the reading.

When business writers appreciate what's expected of them from readers they become more confident, more efficient, and more persuasive when presenting their ideas. 

All of this comes from seeing how acquiring information has changed - and how it hasn't - because of an increased involvement with digital media.  We give business and public service professionals the skills and tools they need to be effective communicators in an era of digital literacy.

The important thing to know about business writing is that the reader believes that everything on the page is there for a reason.   They assume that the writer meant to use the words he or she has used.   They assume that it was a considered choice to put ideas in one paragraph versus another.  And they assume that the document has been prepared through a rigorous process of revision and feedback.

That requires a shift in how we think about business writing.   It’s not about writing; it’s about readers.  It’s not about things; it’s about ideas.  Most of all, it’s about a style that helps readers get all the way through a document the first time.

The new approach to writing can be characterized by the following rules:

• We use a Propositional Style when writing for audiences…we write in a way that makes ideas both conceptual and concrete.
• The reader wants to see what the writer sees...we write with vision.
• Writing is a process of generating knowledge and imparting it back to the reader…an opinion is not terribly useful.
• We use grammar to achieve predictability in the reading…we are not beholden to grammar for grammar’s sake.
• The writer’s job is to produce material that has been carefully prepared and meticulously reviewed…that means lots of editing.

The good news is that anyone can master this style by following a few essential rules and practicing the Propositional Style .  A style that gives power to a vision, that gives credibility to a voice, and that gives the writer more confidence in expressing ideas.