Here's a challenge.  Try and find a professional job description that does not require excellent written and verbal communication skills.  After that, try and find a majority of professionals in a firm who are confident in these skills.

It's going to take some time.

This is more than irony.  Business writing is in great demand, but is seldom taught in secondary and post-secondary institutions.  The business style mirrors the essential traits of the skilled manager --a clear vision and active voice that can promote acts both upstream (to executives) and downstream (to production teams). 

And it's up to the business to develop this skill among the management team.

Make no mistake; a business writer does not result from a few tips on grammar, format or new media.  The business writer emerges when he or she understands the needs of the business reader.  And what is required to satisfy those needs. 

 It's how WireBridge trains today's business writers, and business managers.